If you are a business owner reading this article, it is needless to mention the insurmountable efforts and time needed to build a successful business. However, a few bad reviews, even if not genuine, can mar your business and put your reputation at stake. Thus, an online reputation strategy is crucial to stay ahead in the competition.
Further, business reputation bolsters the trust in clients and it creates a lasting impression in their minds. In this internet era, people, mostly the millennials, buy products going by their own intuition, research and customer reviews. They no longer trust the advertisements blindly and are hard to convince.
So, as an entrepreneur, you should be aware of the benefits an online reputation management service offers to your business.
- Boost Employee Loyalty
Job satisfaction is closely linked with company reputation. Positive employee morale benefits your business and employee satisfaction eventually leads to client satisfaction. A study has shown that a satisfied employee is more likely to be loyal. Enthusing employee loyalty is a tough challenge for managers in several businesses. Today, salary is not one of the prominent reasons people leave a company. Relationship with the employer, lack of trust and lack of recognition have emerged as prominent factors your talented hire may quit his job. An employee who breathes your business and shares a similar vision is likely to be motivated and contributes more than demanded of him. Moreover, a motivated worker inspires others in his peer group. Reputation management strategies involve conducting surveys of your employees and drawing inferences from the indices.
- Eliminate Negative Comments
Today millennials are well informed and the advent of social media has increased consumerism even in developed nations. These social media platforms have made the world a global village where the youngsters have started to trust words of mouth of their peers more than the words of a celebrity. Online Reputation Management (ORM) services cascade the negative reviews of your business downwards. Further, they may also choose to eliminate spams, unauthentic and inappropriate comments.
- Business Promotion And Loophole Detection
Today influencer marketing is one of the prominent digital marketing strategies and it is estimated to be over $1 billion as of 2017. These influencers are ‘virtual celebrities’ or ‘customer advocates’ who can play a significant role in promoting your business. Online reputation strategy has an underlying idea of making your customers your promoters, thus adding to the credibility of your brand. Moreover, these services use review management tool that reports customer feedback and their analysis. This can help you to identify the lacunae in your business and you may invest your manpower or capital in improving them.
- Client Trust
An ORM service effectively uses social media to make positive customer reviews viral. According to Google, in India, an average person spends 90 hours per month online and over one-third of this time is devoted to social media platforms. ORM harnesses the power of these channels and helps your business garner customer trust.
- Value For Money
An ORM service works to improve web page rankings on most common search engines. They have experts in Search Engine Optimization (SEO) who can create engaging contents. An ORM service may handle your social media account and comment on relevant posts, thus, increasing your visibility. They work to generate backlinks for your websites and this significantly affects your ranking on search engines. If your business gets an authority backlink, your Google index increases by manifolds.
A celebrity is often paid to utter words in favor of a company or brand. However, a customer is not rewarded for his words. Today, customers have emerged as the biggest promoters. ORM services often strategize marketing campaigns where these loyal customers share their experience, increasing your brand credibility. So, if you are a business owner, you should invest in an ORM service lest your reputation is at stake.